This year's Women in Residential Construction Conference features a lineup of standout speakers armed with advice to help you successfully navigate your business and career. Their first-hand experience and hard-earned advice will help inspire your work and strengthen your determination.




Attendee Introductions


Welcome Reception/Dinner/Team Building/Fun




Introduction to the Conference


Crucial Conversations for Mastering Dialogue®

Amy Podurgal, Owner @Square Peg Consulting, Inc.

Almost nothing depletes time and money as much as silence. In fact, both individual and organizational success are largely determined by how quickly, directly, and effectively we speak up when it matters most. Our research suggests that when a crucial conversation doesn’t happen, whether it’s with internal teams or even customers, the costs to the organization are severe. At the same time, it turns out that men and women are judged differently when they speak up in the workplace. In a study conducted by Crucial Learning, it was found that women’s perceived competency drops by 35 percent and their perceived worth by $15,088 when they are equally as assertive or forceful as their male colleagues.

So, what are we to do?
Crucial Conversations for Mastering Dialogue gives people the skills to step into disagreement—rather than over or around it—and turn disagreement into dialogue.

As a result of this mini-workshop, you will learn how to:
• Reverse your thinking; speak up when you initial response is to stay quiet
• Change your emotions and your motives
• Use a behavioral or value frame
• Make others feel safe by sharing your good intent
• Effectively invite dialogue


Workshop with Keynote: Amy Podurgal




Remaking an Icon: How One Company Handled A Major Rebrand

Lisa Sten, CEO @Harrell Design + Build

When Iris Harrell opened Harrell Remodeling in 1984, she quickly emerged as a pioneer for women in the industry. Her face was featured on magazine covers, and her insights were shared industrywide. Harrell’s logo—a grouping of irises—were ubiquitous on the T-shirts of employees, company trucks, and marketing materials. Iris Harrell retired in 2014, and the company became employee-owned. Today, Harrell is moving forward on the next part of its journey, which includes a brand new look and slight rename. In an industry where bad reputations are all-too-common, a name change could raise eyebrows. But if handled correctly, a rebrand can propel a company to the next phase of its business. Here, CEO Lisa Sten talks through the thinking that went into the rebrand and how it was released into the market.


Why Are You Here and What Do You Stand For?

Erika Mosse, Director of Content @Pro Remodeler

After a tragedy in 2019, Mosse was left feeling that her life had no purpose. Struggling to find a path forward, she realized that a lack of clearly defined personal values was making her journey even more difficult. Are there any core beliefs that can stand after everything else has fallen? Mosse set out to answer that question, arriving at a sort of personal mission statement that today serves as her North Star. In this dynamic presentation, Mosse discusses the steps to codify your own personal values. She also profiles three contractors that have incorporated core beliefs into company values that inspire their teams and promote authenticity and excellence in the construction industry.


Goodbye, "Girl Boss"

Alicia Huey, President, AGH Homes and First Vice Chair @National Association of Home Builders

Alicia Huey, First Vice Chair @National Association of Home Builders , is not a “girl boss,” she’s just the boss. President of AGH Homes, Inc., a custom home building company based in Birmingham, Alab., Alicia has established herself as an award-winning home builder and leader, both at home and nationally. Learn from Alicia about the ever-increasing need of diversity in the workforce — and in leadership — and hear her story of how she rose to the top of a national association.




Roundtables (3 Sessions)

These fast-paced, peer-to-peer breakout sessions will delve into a variety of topics including leadership, business strategy, marketing, communication styles, and more.

How to Combat a Scarcity Mindset and Bring in Abundance

Moderator: Leah Kaiz Fellows, National Online Sales Trainer and Founder @Blue Gypsy Inc.

As the building industry ebbs and flows and resets and changes it can be easy to let this rattle us. Sometimes we slip into scarcity mindsets without even realizing it. We wonder where the next contract will come from, the next job, or the next build. We may be hearing customers dropping out because of rising interest rates, low buyer confidence, or falling prey to the fear that it’s “not a good time to buy.” All these things can have a ripple effect across all our roles in the industry and push us further and further toward a scarcity mindset. This can easily seep into our personal life as well. In this round table we will discuss:

• Ways to combat scarcity and grow a mindset of abundance
• The power of our thoughts
• Easy mind shifts
• Energy Exercises

Being The Intrapreneur

Moderator: Abbie Mirata, Sr, Corporate Director of Learning & Operational Performance @Offerpad

I learned key lessons on my entrepreneurial journey that I implemented with intention as I came back to corporate America. I became The Intrapreneur, finding the love in what I do and bringing harmony to my work and personal aspirations. Figuring out that you can best lead others through learning and education all while developing yourself! You can do ALL the things you want! Let’s talk about getting the spark back in your career through the lens of Learning & Development, for yourselves and those around you. Dropping the labels and titles and what you believe being an “employee” is. Learn how you can expand your influence, impact, and even income within your corporate career.

Leading a "Legacy Leadership Life"

Moderator: Kerry Mulcrone, MIRM, CSP @Kerry & Co., New Home Sales, Leadership, and Coaching

Whose lives are you impacting in simple ways? Those simple interactions are an important part of leadership skills, and leading, guiding, and supporting others can bring fulfillment to you and to those around you. Their impact can last a lifetime and become a legacy you will be proud to call your own. Fulfillment from leadership can come from these actions:

1. Waking up grateful
2. Valuing people
3. Finding your purpose

Everyone can be a leader in some way every day…look for your opportunities and use your internal GPS: Your own Gifts and Passion for Serving.




Innovations Driving Housing Affordability

Panel: Abby Ivory, Managing Director @Ivory Innovations & Tobe Sheldon, Chief Sustainability Officer @BamCore

Members of the Ivory Homes’ innovations team will introduce and moderate a panel of Ivory Prize nominees and finalists. The Ivory Prize is an annual award recognizing ambitious, feasible, and scalable solutions to housing affordability and is designed to award innovators for their efforts and provide material support to advance their projects. The search committee looks for solutions that combine elements of finance, policy, and design and/or construction. Winning innovators include small and large-scale companies, non-profits, or government entities, all working toward making an impact on the affordability of housing.


Women Are Both the Opportunity and the Solution Residential Construction Needs

Branka Minic, CEO @Building Talent Foundation

Branka Minic is CEO of Building Talent Foundation, an organization dedicated to creating a sustainable workforce in the residential construction industry. One of the ways the organization fulfills its mission is by helping the industry diversify its talent pool. In her presentation, Branka will talk about the gender gap in residential construction, and how women represent an untapped labor pool that will help the industry address its critical talent shortage.


Turning It All Around: From Professional to Personal and Everything in Between, Learn What It Takes to Put You in Control of Your Own Fate

Meredith Chapman, Area Sales Manager @K. Hovnanian Homes

How does one have the best year of their life professionally while also having the worst year of their life personally? Meredith Chapman took a life-altering negative and turned it into one of the best things that ever happened to her. Learn how mindset, heartbeat checks, and a lot of caffeine helped a young sales leader lead a division from -$4 million to nearly +$40 million in net revenue in just 2 years. Meredith will share how her constant pursuit of version 2.0 led to her being the happiest she’s ever been and the best single mom she can possibly be.




50 Shades of Cray: How to Identify and Protect Yourself from Crazy Clients

Allyson Case Anderson, Founder & CEO @Integro

Construction is an invasive and often highly emotional experience for clients. The process can bring out the very best — and the very worst — of you and your clients. By the end of this session, you will have learned how to identify red flags of troublesome clients, best practices for becoming an influencer on your projects, and how to use your contractual language to avoid catastrophic disagreements with your clients and facilitate a positive, professional project experience.


Five Minutes of Wisdom: Hear From Your Peers

In this special session, we hear from a select group of conference attendees, each of them experts in a specific area of the construction industry. These quick talks are filled with actionable, inspiring ideas with broad application for your business.


Conference Adjourns

Meet Our 2022 Partners