This year's Women in Residential Construction Conference features a lineup of standout speakers armed with advice to help you successfully navigate your business and career. Their first-hand experience and hard-earned advice will help inspire your work and strengthen your determination.
Located Outside of the Avalon Room, 2nd Floor
Avalon room, 2nd Floor
Join us for dinner, team building and fun — Avalon room, 2nd Floor
Brittania/Cambria Room & Avalon Room, 2nd Floor
Introduction to the Conference
Crucial Conversations for Mastering Dialogue®
Amy Podurgal, Owner @Square Peg Consulting, Inc.
Almost nothing depletes time and money as much as silence. In fact, both individual and organizational success are largely determined by how quickly, directly, and effectively we speak up when it matters most. Our research suggests that when a crucial conversation doesn’t happen, whether it’s with internal teams or even customers, the costs to the organization are severe. At the same time, it turns out that men and women are judged differently when they speak up in the workplace. In a study conducted by Crucial Learning, it was found that women’s perceived competency drops by 35 percent and their perceived worth by $15,088 when they are equally as assertive or forceful as their male colleagues.
So, what are we to do?
Crucial Conversations for Mastering Dialogue gives people the skills to step into disagreement—rather than over or around it—and turn disagreement into dialogue.
As a result of this mini-workshop, you will learn how to:
• Reverse your thinking; speak up when you initial response is to stay quiet
• Change your emotions and your motives
• Use a behavioral or value frame
• Make others feel safe by sharing your good intent
• Effectively invite dialogue
Workshop with Keynote: Amy Podurgal
Remaking an Icon: How One Company Handled A Major Rebrand
Lisa Sten, CEO @Harrell Design + Build
When Iris Harrell opened Harrell Remodeling in 1984, she quickly emerged as a pioneer for women in the industry. Her face was featured on magazine covers, and her insights were shared industrywide. Harrell’s logo—a grouping of irises—were ubiquitous on the T-shirts of employees, company trucks, and marketing materials. Iris Harrell retired in 2014, and the company became employee-owned. Today, Harrell is moving forward on the next part of its journey, which includes a brand new look and slight rename. In an industry where bad reputations are all-too-common, a name change could raise eyebrows. But if handled correctly, a rebrand can propel a company to the next phase of its business. Here, CEO Lisa Sten talks through the thinking that went into the rebrand and how it was released into the market.
Why Are You Here and What Do You Stand For?
Erika Mosse, Director of Content @Pro Remodeler
After a tragedy in 2019, Mosse was left feeling that her life had no purpose. Struggling to find a path forward, she realized that a lack of clearly defined personal values was making her journey even more difficult. Are there any core beliefs that can stand after everything else has fallen? Mosse set out to answer that question, arriving at a sort of personal mission statement that today serves as her North Star. In this dynamic presentation, Mosse discusses the steps to codify your own personal values. She also profiles three contractors that have incorporated core beliefs into company values that inspire their teams and promote authenticity and excellence in the construction industry.
Goodbye, "Girl Boss"
Alicia Huey, President, AGH Homes and First Vice Chair @National Association of Home Builders
Alicia Huey, First Vice Chair @National Association of Home Builders , is not a “girl boss,” she’s just the boss. President of AGH Homes, Inc., a custom home building company based in Birmingham, Alab., Alicia has established herself as an award-winning home builder and leader, both at home and nationally. Learn from Alicia about the ever-increasing need of diversity in the workforce — and in leadership — and hear her story of how she rose to the top of a national association.
Roundtables (10 Sessions)
These fast-paced, peer-to-peer breakout sessions will delve into a variety of topics including leadership, business strategy, marketing, communication styles, and more.
How to Combat a Scarcity Mindset and Bring in Abundance
Moderator: Leah Kaiz Fellows, National Online Sales Trainer and Founder @Blue Gypsy Inc.
As the building industry ebbs and flows and resets and changes it can be easy to let this rattle us. Sometimes we slip into scarcity mindsets without even realizing it. We wonder where the next contract will come from, the next job, or the next build. We may be hearing customers dropping out because of rising interest rates, low buyer confidence, or falling prey to the fear that it’s “not a good time to buy.” All these things can have a ripple effect across all our roles in the industry and push us further and further toward a scarcity mindset. This can easily seep into our personal life as well. In this round table we will discuss:
• Ways to combat scarcity and grow a mindset of abundance
• The power of our thoughts
• Easy mind shifts
• Energy Exercises
Being The Intrapreneur
Moderator: Abbie Mirata, Sr, Corporate Director of Learning & Operational Performance @Offerpad
I learned key lessons on my entrepreneurial journey that I implemented with intention as I came back to corporate America. I became The Intrapreneur, finding the love in what I do and bringing harmony to my work and personal aspirations. Figuring out that you can best lead others through learning and education all while developing yourself! You can do ALL the things you want! Let’s talk about getting the spark back in your career through the lens of Learning & Development, for yourselves and those around you. Dropping the labels and titles and what you believe being an "employee" is. Learn how you can expand your influence, impact, and even income within your corporate career.
Leading a "Legacy Leadership Life"
Moderator: Kerry Mulcrone, MIRM, CSP @Kerry & Co., New Home Sales, Leadership, and Coaching
Whose lives are you impacting in simple ways? Those simple interactions are an important part of leadership skills, and leading, guiding, and supporting others can bring fulfillment to you and to those around you. Their impact can last a lifetime and become a legacy you will be proud to call your own. Fulfillment from leadership can come from these actions:
1. Waking up grateful
2. Valuing people
3. Finding your purpose
Everyone can be a leader in some way every day…look for your opportunities and use your internal GPS: Your own Gifts and Passion for Serving.
Expert or Amateur: The Keys to Success for Women in Leadership
Moderator: Ingrid Prince, Regional VP of Sales @Century Complete
For today’s women leaders, success is more about maintaining balance, breaking barriers, and achieving professional goals. With the effects of the pandemic, many women are feeling spread thin, burned out, and deeply torn between caregiving responsibilities and work-life balance. Research has found that successful women leaders approach their careers and their lives by embracing these 4 keys to success: agency, authenticity, connection, and wholeness. Do you have what it takes?
Weathering The Storm
Moderator: Karen Schroeder, Vice President @Mayberry Homes
Many of us have experienced the ups and downs of the home building industry, and we are still standing! Those who survived the last recession should come share their success secrets. For the others who are experiencing your first downturn, join us for practical words of wisdom. You will absolutely benefit from your peers!
Creating a Leadership Culture—How to Engage Your Employees, Your Team Members, and Yourself for Better Results
Moderator: Pierrette Tierney, Senior Vice President of Development Operations @American Homes 4 Rent—Mountain West
In today’s environment employees have many choices of where and how they want to work. Finding ways to create a leadership culture that is organic throughout the organization, and not just top down, is more important than ever. If you can contribute to a high-performing team, whether that be as a leader, manager, co-worker, or entry level employee, you will have more personal satisfaction while elevating yourself and others. Pierrette will talk through both macro-level concepts and also provide tactical “take home” examples that you can deploy immediately for improved performance. Come to this session with an open mind and be willing to brainstorm and share your own top tips so everyone can walk away with a variety of ideas that complement their own style.
Combatting Employee Burnout
Moderator: Angela Prizio, Director of Finance and Operations @F.H.Perry Builder
During this time of uncertainty, it can be a challenge to keep team members engaged. One sign of this is the new trend of "quiet quitting," a business environment where employees do less because they are feeling burned out and unmotivated. This roundtable will look at what your company culture can do to keep employees engaged, and how can the leaders step in to help team members who are feeling burned out.
Starting and Managing A Successful Small Projects Division
Moderator: Jennifer Harbick, Handyman Services General Manager @Neil Kelly Company
Depending on your definition, a "small project" can mean anything from repairing a door to completing an entire kitchen facelift. Yet one consistent truth is that a Small Project Division runs at a faster pace, with a higher close ratio, and more consistent revenue stream. They require a different go-to-market strategy and a specific type of team member. This roundtable looks at best practices for starting, managing, and growing profitability for Small Projects Divisions.
Effectively Communicating Your Spirit
Moderator: Cindy Cipriani, VP of Sales @Cipriani Remodeling Solutions
What words would you use to describe what your company stands for? What is that spirit? Each business owner knows the spirit of their business, but how do you communicate it to clients and to your internal teams? This breakout session will help business owners identify what differentiates them in the market and take it a step further by examining how those differences are communicated.
How Do You Stand Out to A Client?
Moderator: Michelle Little, Project Manager / Client Relations @Otogawa-Anschel Design+Build
Stellar communication, personal touches, and attention to detail are all important parts of differentiating yourself and your company to clients. But what does that look like on a practical level? How do you make a client feel important? How do they know their needs are truly understood? This peer-to-peer discussion focuses on best practices for standing out from the others in your market.
Innovations Driving Housing Affordability
Abby Ivory, Managing Director @Ivory Innovations
Jenna Louie, Director, Strategy and Operations @Ivory Innovations
Tobe Sheldon, Chief Sustainability Officer @BamCore
Members of the Ivory Homes’ innovations team, along with one of its 2021 Ivory Prize winners, will outline and discuss the need for increasing opportunities for home buyers. The Ivory Prize is an annual award recognizing ambitious, feasible, and scalable solutions to housing affordability and is designed to award innovators for their efforts and provide material support to advance their projects. The search committee looks for solutions that combine elements of finance, policy, and design and/or construction. Winning innovators include small and large-scale companies, non-profits, or government entities, all working toward making an impact on the affordability of housing.
Women Are Both the Opportunity and the Solution Residential Construction Needs
Branka Minic, CEO @Building Talent Foundation
Branka Minic is CEO of Building Talent Foundation, an organization dedicated to creating a sustainable workforce in the residential construction industry. One of the ways the organization fulfills its mission is by helping the industry diversify its talent pool. In her presentation, Branka will talk about the gender gap in residential construction, and how women represent an untapped labor pool that will help the industry address its critical talent shortage.
Turning It All Around: From Professional to Personal and Everything in Between, Learn What It Takes to Put You in Control of Your Own Fate
Meredith Chapman, Area Sales Manager @K. Hovnanian Homes
How does one have the best year of their life professionally while also having the worst year of their life personally? Meredith Chapman took a life-altering negative and turned it into one of the best things that ever happened to her. Learn how mindset, heartbeat checks, and a lot of caffeine helped a young sales leader lead a division from -$4 million to nearly +$40 million in net revenue in just 2 years. Meredith will share how her constant pursuit of version 2.0 led to her being the happiest she’s ever been and the best single mom she can possibly be.
"Bubbles and Bites" at the San Diego Wine & Culinary Center. Transportation provided.
50 Shades of Cray: How to Identify and Protect Yourself from Crazy Clients
Allyson Case Anderson, Founder & CEO @Integro
Construction is an invasive and often highly emotional experience for clients. The process can bring out the very best — and the very worst — of you and your clients. By the end of this session, you will have learned how to identify red flags of troublesome clients, best practices for becoming an influencer on your projects, and how to use your contractual language to avoid catastrophic disagreements with your clients and facilitate a positive, professional project experience.
Jennifer Cooper, Fractional CMO & Executive Consultant @Evolution Marketing
Life is filled with ups and downs, twists and turns, rejection, acceptance, and repeat! As women we must find and embrace what drives us, what pushes us through hard times, and what helps us catapult to the next phase of growth. As we continue to learn and leap past what previous generations of women have been faced with in the workforce, we must continue to embrace other women AND men in our pursuits of growth and inclusion. Adversity still exists in the workplace and in the construction industry at large, but it doesn’t have to define YOUR path. Join Jennifer Cooper as she dives into a reflection of her own executive experiences growing through the C-suite while offering ideas and inspiration on how to be tactful and strategic to break through the first sheet of the glass ceiling. Yes, there is more than one sheet of glass, and she will highlight how you can be unstoppable in your pursuit.
Recognizing and Preventing Employee Burnout
Angela Prizio, Director of Finance and Operations @F.H.Perry Builder
We’ve heard the terms, “the Great Resignation” and “Quiet Quitting” but behind those buzzwords lies a deeper issue: Burnout. A pre-pandemic study from Deloitte found that 42% of workers left a job specifically because of burnout, and now the predictions are that number will rise. Today, as leaders and managers, we have to understand our team members better and know that work has become more of a coaching and mentorship environment than ever before. This session looks at how to recognize symptoms of burnout in team members, what tools you can offer after spotting the problem, and how leaders can help prevent burnout from occurring at all.
Five Minutes of Wisdom: Hear From Your Peers
In this special session, we hear from a select group of conference attendees, each of them experts in a specific area of the construction industry. These quick talks are filled with actionable, inspiring ideas with broad application for your business.