Conference Agenda
Wednesday, September 28
Welcome
Panel Discussion:
A panel of women leaders and trailblazers will discuss some of
the challenges they've faced in their careers and how they
overcame them. They will share lessons learned and will answer
your questions about how to handle difficult issues.
Cindy Cepko, Co-Owner, Granite Homes; 2016
Chair of the NAHB Professional Women in Building Council
Ronda Conger, Vice President, CBH Homes
Kate Ewing, Director of Marketing and
Practice Growth, Mueller Prost CPAs + Business Advisors
Judy Mozen, President and Founder,
Handcrafted Homes; Chairwoman of the Board, NARI
Welcome Reception/Dinner
Thursday, September 29
Breakfast
Welcome and Introduction to the Conference
Keynote Speaker: Dr. Helen Fisher
Dr. Fisher is a pioneer in the biology of human personality
and the neurochemistry of leadership. Her groundbreaking
research has shown how understanding the biology behind
personality styles can be used in business: to build teams and
corporate boards, to innovate, and to become a successful
leader.
Break
Judy Mozen, President and Founder,
Handcrafted Homes; Chairwoman of the Board, NARI
Playing the Long Game
Some things have changed for women in construction over the
past 30 years, while others remain the same. This talk takes a
wider view, looking at where we've been and what the future
likely holds.
Alaina Money,, Division President, Garman Homes
Lunch
Kayleen McCabe, Contractor, TV Host
As a passionate and charismatic advocate for the construction
field, McCabe is a popular presenter at schools and community
organizations. Here, she discusses how to become an industry
ambassador and provides simple steps that professionals can
take to get young people engaged. A list of resources will be
provided.
Jennifer Johnson, CEO of the Construction
Trade School
Taking Action to Solve the Labor Shortage
Jennifer Johnson's journey from contractor to the founder of a
non-profit trade school is part adventure story, part
thriller, and part comedy. Today, Dallas-based Construction
Trade School brings together communities, suppliers, and
contractors to train students for work in high-end residential
construction.
Break
Teri Slavik-Tsuyuki, Principal, tst ink LLC
From life in small town Canada, to entrepreneur, to a decade
as the CMO of the largest land developer in the US, to
entrepreneur again – Teri will share how looking at life from
the outside-in will expand your palette and help you show up
every day. Hear her leadership lessons learned, some good,
some not, as she'll challenge you to "go off script", and
create customer experiences for your company and your brand,
that people will connect with, on purpose.
Colleen Sharp, Vice President, Associate Head
of Insights Integration
Post economic meltdown, consumers' attitudes and values have
been reshaped – causing substantial shifts in consumer
attitudes and definitions of self, family and community.
Yearning for community is also on the rise, creating a prime
opportunity for marketers to fill this void with a Big Tent
Branding strategy. Featuring a case study of how a community
developer addressed homeowners "longing for belonging," we'll
demonstrate how attitudinal insights are as important as
demographics in understanding the "why behind the buy."
Group Discussion
Moderators: Denise Dersin and Erika Taylor
In this lively group discussion, attendees will delve into
what they've learned at the conference, talk about critical
issues facing their businesses, and examine the industry
overall.
Networking Reception/Dinner
FRIDAY, SEPTEMBER 30
Breakfast
Nancy Keenan, President, Dahlin Group
Designing the Future
In a profession grappling with gender equity, Dahlin Group –
an architectural firm with a 40 year history, chose a woman to
lead them into the future. Nancy will talk about the path that
led her to an architectural degree, a career driven by her
passion for design and into the Presidency of a multi-office,
multi-national firm.
Kerry Mulcrone and Sarah Lee, Co-Founders,
Building ME
Living an Intentional Life
The ever-increasing pressure to stay relevant and to stay
ahead of the curve, while staying sane, cannot be overstated
for women who work in residential construction. Even so, we
are here to tell you that it is possible to maintain your
sanity in this crazy world and better yet, to thrive! It is
possible to have it all, but it requires the right framework,
making intentional choices andrecognizing that you must
thoughtfully integrate all of the meaningful areas of your
life. This lively discussion will share proven strategies that
promoteintentional living, both personally and professionally.
Conference Adjourns
Terms and Conditions for Attendance
This event is organized by SGC/SGC Horizon, which reserves the
right, in its sole discretion, to limit or deny access to any
entity or individual. This event is open to registration for
building and remodeling professionals only. Industry suppliers
and manufacturers must be registered as sponsors to attend the
event. Members of the press may obtain permission to attend by
contacting
emileo@sgcmail.com.