2021 Agenda

ALL TIMES ARE EASTERN

Expo Hall Open

Welcome Introductions

Allison Iantosca, Owner/President @F.H. Perry Builder

This talk is to help us find a way to settle you into the richness of being a woman. Without question or hesitation that what YOU bring to your work... what you ARE already doing is exactly what this industry needs to transform itself. Join Allison as she explores "what we are doing instead" and how we might reframe and redefine what we think we should be doing so that we may feel transformative.

Partner Interview with Whirlpool

Jessica Affatato, Owner @Harbor Cheese and Provisions

Taken in by the Charcuterie trend but have no idea how to assemble one at home? Fear not! Cheesemonger Jessica Affatato will take you step-by-step the process of building your own cheese platter — live on Zoom. We'll walk you through cutting techniques, plating ideas, and then how to raid your pantry for offbeat pairing options.

Sponored by Panasonic

Day One Wrap Up

ALL TIMES ARE EASTERN

Expo Hall Open

Welcome Introductions

KEYNOTE:
Claude Silver, Chief Heart Officer @Vayner Media

Our "new normal" requires "new thinking" and this means throwing the rulebook out the window and leaning into what we all know actually works — leading with heart. Employees are humans first, and somewhere along the line, we forgot this. Claude will show us how to contribute powerfully to our cultures by looking through the lens of being 100% human at work. You will be inspired to push your company and culture into action. You will be empowered to bring empathy into your organization. And you will know how to create a sense of belonging, cultivate purpose, and celebrate joy! You will walk away with the essential elements and methodologies to create strong teams that drive culture forward with a sense of motivation and collective energy!

Roundtable Discussions

Introduced and moderated by some of the most knowledgeable women in the industry, these fast-paced roundtable discussions will give you the opportunity to ask questions, learn best practices and share your ideas with your peers. Choose the topic that's right for you:

Karen Schroeder, Vice President @Mayberry Homes
Betsy Sheppard, Founder @Gilbert & Sheppard Group

Professional Women In Building (PWB) continues to be the fastest growing council within the NAHB federation. They have developed a "Sisterhood" of industry professionals by offering everyone "A Seat at the Table." Learn how and why Leadership, Mentorship, Diversity and Inclusion are so incredibly important to succeed in today's world of business as well as in our own personal lives.

Danielle Davis, Vice President, Sales & Marketing @McStain Neighborhoods

I believe that in life what we focus on expands. I'd like to challenge our participants to see themselves for what they really are in the construction industry — agents of change.

Leyah Valgardson, CEO & Founder @Leader's Voice

Change and Transformation. Often intimidating, yet absolutely achievable. We can transform. In this breakout session, you'll learn the Five P's of transformation, and steps to take in each to successfully transform in your personal and professional lives.

What you'll learn:
• Awareness of your current state
• Discover your purpose
• Execute your plan with persistence

Join me on your journey to transformation!

Beth Avedis, Vice President, Builder Services @Heritage Title Company

In recent times, many of us have lost that personal touch in business and in our personal lives. People do business with people. People they like and people they trust. And people are craving personal connection. That extra-personal touch — especially with the COVID dynamic in our world today will be very well received. Today, we'll be discussing how to use "Just a Note" and some other ideas to bring a personal touch back into your business and day-to-day lives.

Leah Fellows, Founder & Owner @Blue Gypsy Inc.

In this round table discussion, we will talk about some common blocks and barriers we set up to hinder our own success. Has imposter syndrome — a feeling of inadequacy or self-doubt — deterred you from advancing in your field or exploring a new one? Do you ever feel like a fear of failure or sense of lack is stopping you from adopting an abundant mindset? Is perfectionism giving you analysis paralysis? Let's explore these common pitfalls among others and adopt some transformation skills to help you on your own journey both personally and professionally.

Partner Exhibits

Deryl Patterson, President @Housing Design Matters

Deryl Patterson, AIA, reflects on her journey from a wide-eyed student in architecture to running her own firm. She details the challenges and opportunities she faced as a woman throughout her career and the lessons learned.

Rachel Taylor, Co-Host @HGTV's Curb Appeal Extreme

How do you separate yourself from the field and find your niche? How do you flip your life upside down to jump into a new venture? Rachel Taylor never planned on being a maker or designer, but she had a plan. Taylor will share her experience of jumping into the unknown and finding success. Her journey culminated in yet another new venture: Taylor is now one of the stars of HGTV's Curb Appeal Extreme.

Partner Exhibits

Roundtable Discussions

Introduced and moderated by some of the most knowledgeable women in the industry, these fast-paced roundtable discussions will give you the opportunity to ask questions, learn best practices and share your ideas with your peers. Choose the topic that's right for you:

Deryl Patterson, President @Housing Design Matters

As women in a male-dominated field, we have all had our awkward moments and challenges. Share your stories, techniques or methods for overcoming obstacles with like-minded women so we all can learn and grow.

Rachel Taylor, Co-host @HGTV's Curb Appeal Xtreme

People don't only do business with your skills—they do business with you. This roundtable looks at how to scale and monetize your personal brand.

Cheryl Schuette, Marketing Executive @Painted Prairie

Joining this roundtable is like engaging in a mentoring program — it's about sharing ideas regarding personal relationships, professional knowledge, and effective communication. Big value comes from having the tools, tips and tricks to implement a mentoring program. An informal mentoring program can be just as beneficial as a formal one, but without some kind of structure, it may fall a bit flat. This is an opportunity to gather ideas to provide that structure—whether you're a mentor or a mentee. Let's chat about mentoring expectations, starting and finishing successfully, measuring outcomes vs. goals, mentoring at any age, and some lessons learned or things made possible due to mentorships!

Erika Mosse, Director of Content @Pro Remodeler Magazine

Whether it's hiring, supply chain problems, or handling backlog, builders and remodelers are facing a variety of new challenges. This dynamic, peer-to-peer roundtable looks at the biggest issues attendees are facing and the best practices to address them.

Audree Grubesic, Owner @Modular Sure Site & Founder @OffsiteDirt.com

Modular Sure Site's founder and CEO, Audree Grubesic, will briefly explain the modular construction build process. She will also discuss how the factory process works and reveal several upcoming projects for 2022. You may think you know modular, but do you really understand all the benefits as well? Our goal is to assist traditional builders and developers into building with this form of construction, complete projects in less time and build with cost certainty in a time of rising building material costs.

Angela McKay, Homefiniti Success Manager @O'Neil Interactive

We all get in the way of our own progress. Women often struggle with procrastination and perfection, and we fall into a gatekeeper role in our personal lives which can weigh us down. By understanding our strengths, growing from our relationships, and learning to be content and happy in our lives, we can achieve our career goals, and maintain our sanity. In this presentation, we will cover some tactics and strategies for creating a playbook for managing your career, your family, and YOU.

Day Two Wrap Up

ALL TIMES ARE EASTERN

Expo Hall Open

Welcome Introductions

KEYNOTE:
Lakisha Ann Woods, CAE, President & CEO @National Institute of Building Science

According to the McKinsey & Company Women in the Workplace 2021 study, representation of women has improved, but progress has been uneven. All of the data shows that the big opportunity for the building industry is to increase the recruitment of women and minorities. Recruiting diverse candidates into leadership positions is an important first step and celebrating those that are already in leadership is also essential. National Institute of Building Sciences President and CEO Lakisha A. Woods, CAE, is helping to lead the charge on the importance of recruiting a diverse workforce. No longer is diversity, equity and inclusion a "nice to have." Join Woods, as she discusses how sharing stories of success can help improve culture, recruitment and retention.

Nora Spencer, Founder & CEO @Hope Renovations

Covid has changed a lot of things — including what many of us are looking for in our careers and partnerships. So why are you still introducing yourself to new connections with the same old script? Nora will walk us through the process of starting with our WHY instead of our WHAT by delivering an engaging "Inspiration Pitch" that defines your passion and helps you quickly identify the partners that genuinely want to join you in your mission.

Partner Exhibits

Anya Chrisanthon, Technology Consultant & Content Creator for the Home Building Industry @AnyaChrisanthon.com

The home building industry is on the brink of major disruption due to the exponential growth of technology. A preview of it occurred during the pandemic when home builders suddenly had to adapt to a new way of selling homes, but the rate of disruption will be faster and more intense going forward. But with disruption come new opportunities. In this session you'll learn about the difference between linear and exponential technology growth and major advances shaping the home building industry. This thought-provoking talk will leave you optimistic about the future and excited about the new possibilities it presents.

Roundtable Discussions

Introduced and moderated by some of the most knowledgeable women in the industry, these fast-paced roundtable discussions will give you the opportunity to ask questions, learn best practices and share your ideas with your peers. Choose the topic that's right for you:

Anya Chrisanthon, Technology Consultant & Content Creator for the Home Building Industry @AnyaChrisanthon.com

Several national builders recently implemented a Buy Now/Buy Online feature, but what does it actually mean to buy a new home online? We'll explore the major considerations builders should examine before implementing this feature on their website.

Cori Masters, Executive Online Sales Counselor & Business Development Manager @Beacon Homes

Deep dive and open forum discussion about people from different countries, states and generations. Explore and learn what you don't know that you don't know about communicating with buyers, and also co-workers and friends.

Leah Fellows, Founder & Owner @Blue Gypsy Inc.

In this round table discussion, we will talk about some common blocks and barriers we set up to hinder our own success. Has imposter syndrome — a feeling of inadequacy or self-doubt — deterred you from advancing in your field or exploring a new one? Do you ever feel like a fear of failure or sense of lack is stopping you from adopting an abundant mindset? Is perfectionism giving you analysis paralysis? Let's explore these common pitfalls among others and adopt some transformation skills to help you on your own journey both personally and professionally.

Sara Ballard, Marketing Director & Founder @Vesco Marketing

For those of you dreaming of being your own boss, this roundtable is for you. We'll walk through exercises to help you identify your values, clearly outline your vision, tap into your strengths (and weaknesses!), understand the difference between passion and purpose, and what to consider once you're ready to get started. Having a solid understanding of all of these will help you make the best decisions for you. This is your time to shine!

Erika Mosse, Director of Content @Pro Remodeler Magazine

From unpredictable market conditions to the lightning speed of change in technology, the construction industry is stressful. Here's how to handle the overload.

Partner Exhibits

Jenny Rice, Owner @Icon Building Group

There are clearly defined differences between the genders, especially when it comes to communication styles. In addition, the construction industry is dominated by men, which adds another layer to the story. In this dynamic presentation, Rice discusses successful sales strategies for women selling in the residential construction field. She also examines the challenges and nuances of selling to both men and women.